Swot Analysis on Coca Cola Company

Coca company is the multinational company, known for its carbonated soft drinks. It is the top most leader in the be beverage industry. Coca cola company was established in the year 1892, in United States. Its headquarters is in Atlanta, Georgia. The CEO of coca company is James Quincey. It is the most valuable brand all around the globe. Earlier this drink was sold as medicine, but as the government of America removed cocaine from it it was sold as refreshment drink. Coca cola company sells its drinks in 200 countries. It has more than 200 brands including coffee, tea, soft drinks, alcohol ready to drink and many other. Coca cola top most brands which are well-known all-over India of coca cola are Sprite, Fanta, Costa Coffee, and many others. 

Coca cola was first introduced into India in the year 1950 , but withdrew its operations in the year 1977 and again regained its position into India in the year 1993. No other brand, is the substitute for coca cola. It is number one brand in the beverage Industry. The everyday consumption of coca cola is around millions bottle per day around the world. The main aim of coca cola company is to refresh the world and make the future better

Coca Cola Company Details

Swot Analysis

Swot analysis is laid down with the objective to overcome the weakness of the company and strengthen the positive points of the company. Thus, it is a tool which defines Strength, weakness, opportunity, and threats of the company.

Swot Analysis of coca cola in India

Strength

• Strong brand identity- The company is known for its unique tastes and has strong brand identity in the market.
• Global reach- To make the customer aware about the product and sell it global platform, free sample coupons were given to the customers of coca coal with other products.
• Advertisement and Marketing strategy- Coca cola follows very strong marketing strategy. It promotes its products by making famous brand ambassador as the face of the product through adds like Sharukh Khan in India.
• Attractive logo- The people enchanted by the logo of coca cola as it gives the image of Fizy drink in the mind of the consumer.
• Innovative Technology- The company tries to come forward with most recent innovative technologies and tries to introduce new product in the market.
• Loyalty- Most people like drinking coca cola. Thus, are brand loyal.
• Social responsibly- The company has launched many programmes for the welfare of human beings relating to health, education, and conservation of water.

Weakness

• High sugar content-The company has high sugar content and carbohydrate leading to health problems. Not good for BP and Diabetes people.
• Diversity in product range -coca cola-Coca cola only specializes in soft drinks. The company needs to expands its area in other fields and other. Like Pepsi 
• Environmental pollution- Coca cola and other soft drinks companies have been sued for creating pollution in the water, which is dangerous for the environment and health of human being and animals.
• Dependence on other company- Company supply is heavily affected by bottle, packing from other companies. If there is problem if some other company, there business will be heavily affected.

Opportunity

• Employment- The company gives employment to millions of people.
• Sugar free product- The company has launched sugar free with zero calories coke. Thus, the diabetes and bp patients can also consume this product.
• Sugar free coke- The company should make sugar free coke which don’t harm people’s health.

Threat

• Competitors- The major threat of coca cola is from its competitors. The major competitor is Pepsi. Pepsi has wide range of products as compared to it.
• Reduced in consumption of coca cola- Day by day as people are becoming more health-conscious people have stopped drinking coca cola. Inspite of that they drink juices of fresh fruits. Thus, there is a vast shift in change in consumption of drinks.
• Government descion in the economy- The changes in the economy because of government decision makes a profit high or high to the company.
• Affecting the environment- Coca cola is affecting the environment 100 billion of brand-new bottles are manufactured by the company. 

 Thus, swot analysis of coca cola company helps to overcome its weakness. This company sale is increasing day by day. The aggressive advertisement done by the company is making the growth in sales of the company. The logo of coca cola symbolize passion, youth, energy, love pureness and class. The main objective of coca cola company is to provide refreshment to the people.