One of the leading confectionery brands that is globally present internationally is Cadbury. It was founded by John Cadbury of England in the year 1824 in Birmingham, England. Its head office is in Greater London. The parent holder of this company is Mondelēz International. The brand ambassador in India of this company in the year 2004 was Amitabh Bachchan and presently this brand (Cadbury dairy silk) has a new face of ambassador Kartik Aaryan. Millions of Cadbury chocolate bars are sold in the Indian market each day. It has four manufacturing plants in India. One of the plants is in Thane, near Mumbai. This company deals in products like Cadbury Dairy Milk, Dairy Milk Silk, Bournville, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Tang, and Oreo etc.
Varieties of chocolate dairy milk produces
- Cadbury Bitsa Wispa 110G
- Cadbury chocolate
- Cadbury Bournville brunch oats bar
- Cadbury caramel 37 g
- Cadbury 5 star
- Cadbury milk silk roast almond bar
- Cadbury shots
And many other varieties.
This company tries to build trust and touch the emotions of the people by focusing on the agenda or slogan of “Kuch Meetha Ho Jaye.” This FMCG company has increased its growth by 12.5% in the last three years.
What is Swot Analysis?
Swot analysis is the tool by which a company decides its strength, weakness, opportunities, and threat. This helps the company in making decisions and planning its marketing strategy.
Cadbury Company Profile
| Name | Cadbury |
| Founder | John Cadbury |
| Founded | 1824 |
| Headquarter | London, United Kingdom (UK) |
| Employee | 10k-50k |
| Industry | FMCG |
| Website | cadbury.co.uk |
Swot analysis of Cadbury Company
Strength
- Rich Company– Cadbury is owned by the rich parent company. Thus, it can bear the losses without too much being affected.
- Globally Present- This company is known worldwide. It has a very wide network.
- Strong brand– It is mainly known for its flavour and quality.
- Wide price range– The prices of chocolate of this company varies from Rs 10 to 1000 Rs. Thus, enabling every type of customer to purchase their product.
- Wide variety of chocolate– It has a huge variety of chocolates. Their chocolates have even included dry fruits and nuts.
- Introduction of new things in the chocolate– This company mainly focuses on improvement of flavour and wrapping of chocolates. From time to time, it launches new flavours of chocolate.
- Social responsibility– The company also looks after the wellbeing of coca farmers.
Weakness
- Limited diversity of product range– This company mainly deals with chocolates and dairy products. It does not go in for other products like Ghee, milk, dahi.
- Not accepted in the USA– This company is facing a problem of acceptance in the USA.
- Controversy – Cadbury is facing controversies like the consumers have filed a case against them that there were worms in the chocolate. Some of the consumers said the chocolate contains beef.
Opportunity
- Wide distribution of network– This company network is mostly limited to urban areas. IT fails to deliver its products in villages. Thus, it should expand its network.
- Wide variety of products – The company should also try to introduce new products like groceries, foot ware, beauty products.
- Increase the sale by digital marketing – The company can increase their sales by heavily digitally advertising their products on various social platforms.
- Collaborations with other company’s– The collaborations with other local companies can also help Cadbury in entering the local market.
- Sugar free chocolate– As the consumers are growing more health-conscious day by day, Cadbury should try to manufacture chocolate that has less sugar or is sugar-free.
Threats
- Competitors- The major threat to Cadbury is from its competitors. Its main competitors are Mars,Hersly, Nestle, Ferrero Rocher .
- Change in the economic policy– Change in the economic policy can be a threat to the company Like rise in the prices of milk and sugar, can increase the chocolate prices thus leading to less demand by the customers.
- Changing preferences in the taste of the customers– The change in the preferences of the customers can shift the demand from one company to other. Thus, leading to loss of the customer.
Though the company has some weakness, analysed in Swot Analysis of Cadbury, the company is taking major steps to overcome its weakness and fully utilize its opportunity. Cadbury has made its place prominent in the Indian economy through aggressive advertisement that even during festivals like Diwali, Raksha Bandhan people prefer to buy the pack of Cadbury chocolate, instead of Indian sweets and gift it to others. The packing of Cadbury chocolate is done in such an amazing way, that the customers cannot stop themselves from buying. Thus, Cadbury chocolates are known for their tastes and quality worldwide.
