What is Paytm?
– Paytm is an Indian multinational, financial technology company that specializes in digital financial services / digital wallets .
– It serves as the most efficient payment getaway to their customers and merchants, it helps in making easy payments through bank transactions, wallets and debit and credit cards.
What is the full form of Paytm?
– Though rarely used, the full form of Paytm is ‘ Pay Through Mobile’.
Who founded Paytm?
– Paytm was set up in December 2010, in Noida, by Vijay Shekhar Sharma.
What is the mission of Paytm?
– As we all know that Paytm has been a crucial part of our lives these days. It is being used to do recharges, basic to critical transactions, also to book movie tickets, travel bookings, etc. It aims to bring a the Indians, and their money to the mainstream economy. It works with the objective of providing convenient and secure way of payments to Indians.
Paytm Business Model-
- Not everyone knows that Paytm runs a multitude of inter related , but payments certainly being the crux. The business model of Paytm offers comprehensive payment services.
- It leverages the double- sided consumer and merchant relations from the platform to cross sell high-margin financial services and merchant services.
- Paytm business model constantly aces and strives to provide widest range of payment services to the consumers and merchants.
How does Paytm earn money?
While most of us know and acknowledge the paytm business model, it is the most curious question to understand how paytm earns money.
Here’s how Paytm relevantly earns money through its business model-
- Through Paytm getaways – Paytm charges a fee for processing the payments made by the customers using various payment modes such as debit and credit cards, UPI, net banking and Paytm wallet.
- Various financial services – Paytm earns money through commissions, fees and interest on loans and insurance given to its merchants and consumers. It offers a wide range of financial services such as wealth management, insurance, etc.
- Through advertising business – Paytm being very popular, sells advertising space on its platform to apps, websites, and other businesses looking out for larger and better reach, through banner ads, promoted listing and sponsored content for various businesses.
- Paytm subscription services – Paytm offers subscription based services such as Paytm first – having the benefits such as cashback offers and priority customer support.
- Through the transaction fees – Paytm charges a basic transaction fee for smoothly facilitating transactions through its platform.
- Through data monetization – Paytm may monetize their user data by providing insightful information to the businesses for the targeted advertising and marketing purposes.
- By cross– selling and up-selling to earn revenues from the platform – Paytm promotes its financial services and other products to its user base earning through its revenue by cross selling and up selling.
- Online marketing place – Paytm operates as a profound online marketplace for where it eventually earns through revenue from commissions on sales.
Basically Paytm leverages money through various internal businesses that helps Paytm platform grow and flourish umpteen users ( both merchants and consumers) .
