Swot Analysis of Maruti Suzuki

One of the leading manufacturers of automotives in India is Maruti Suzuki. This Company was earlier known by the name Maruti Udyog Limited, but after the venture with Japanese company Suzuki ,it was named as Maruti Suzuki. This company manufactures 17 varieties of car models out of which 7 are hatchbacks,3 MUV’s, 2 Compact Suv’s and many others. This company manufacturing started operating in the year 1983. Maruti Suzuki ‘s sells cars at most economical prices keeping in mind the weaker and middle section of people. This company’s car is mostly purchased for business purposes like for using taxis.  This company has a strong hold in Indian share market and Indian Economy. Most Of the people In India buy Maruti 800, the very first model, that was launched by the company.

Maruti Suzuki – Company Details

What is Swot Analysis?

Before going into how the company make its marketing strategies, one must need to understand the concept of swot analysis.

In swot analysis the company analyses its Strength, weakness, opportunities, and threats.  Thus, being further able to take decision further.

Swot Analysis of Maruti Suzuki

Strength

• Maruti Suzuki is known for its brand name in the Indian market. The people still prefer to buy the cars manufactured by Maruti Suzuki, mainly Maruti 800, as it cheap, durable, and affordable.
• The network of Maruti Suzuki is widely distributed in India. People can easily buy the car of this company from any part of India.
• The customers are highly satisfied by their after sales service. Wherever one goes, he can find their station easily.
• They have a well-built research and development department.
• They have the widest range of cars. thus, making the customers to choose the car according to their requirements.
• The cars are fuel efficient, thus the maintenance cost of the car is also low.

Weaknesses

The sales of Maruti Suzuki fell due to certain weakness like

• The are not internationally present as their competitors
• The car usually is considered as a basic car, thus lacking premium features.
• Due to government interference most of the time, the company is not able to grow as it should be.
• There is a wide communication gap between management level and the labors, thus leading to strikes most of the time. Thus, leading to spoiling the company’s image.

Opportunities

• Growing demand- The demand of the car of this company is also increasing due to its economical cost.
• Keeping in mind to preserve nature and environment, this company has launched electric cars and hybrid vehicles in India. Thus, the government is also taking interest in promoting such type of cars as these cars do not emit pollution.
• The company is trying to enter the international market.
• Digital marketing can help in the growth of the company- By placing adds on social platforms the company is getting opportunity to increase its sales.
• Making changes in the technology and introducing premium features in some car models is increasing the sales of the company.
• Collaborations with other automobile company can also provide growth opportunity to the company.
• Making a good marketing strategy can help the company to grow in leaps and bounds.
• Good coordination between management and labor can help the company to grow

Threats

• The company is facing the major competition from its competitors like Hyundai, Tata Motors, Honda Cars, and many others.
• The changing preferences of the customers in the feature of the cars can create a great threat to the company people.
• The government policies, like rise in fuel prices can be a threat to the company. If the fuel prices rise the cost of raw material goes up. Thus, leading to change in the price of fuel and car. Ultimately the customer will not buy the car.
• Due to certain issues, that the company is facing the image of the company might go down.
• The currency fluctuations can also affect the sales of the cars.

Thus, we can say that, every company does swot analysis, of their company before making any strategy. If this is not done the company will not come to know about its strengths, weakness and where to improve and how to grow.  According to the Swot Analysis of Maruti Suzuki, the company needs to improve on certain areas. Though the customer are highly satisfied with this company. Their after sales service is very good with highly skilled professionals, who continuously work on improving the features of the cars.  In the years to come the company will hold the major share in the international market and will be recognized as number one leader in car manufacturer.