What is Physics Wallah Business Model – How Does Make Money?

Physics Wallah is a private limited multinational company that revolves around educational technology, content creation,  mainly focusing on Physics (subject) and other science subjects education in India.

What is the goal of physics wallah?

The goal of this popular and eminent Ed-tech company is to make education accessible to every child very affordably. It believes in encouraging every child to work towards their dream, to make their dream come true.

Physics Wallah Company Details

Physics wallah Business Model – How does Physics wallah earn money?

Physics wallah is curated with some key elements that form its unique business model, which are as follows –

1. YouTube – physics wallah earns through revenue generated from their YouTube content, followership, and YouTube ads. On the basis of their subscribers, views and likes, YouTube pays physics wallah.
2. Subscription – Physics wallah offers premium subscription services such as ad-free viewing, access to premium exclusive content, live classes and resources that could be downloaded.
3. Affiliate marketing – Through the Affiliate links that come on their website, when someone buys from these links, the website earns money.
4. Collaborations and sponsorships – Collaboration with other brands and similar platforms for sponsored content by promoting products and services, helps them earn good amount of money.
5. Offline coaching – Apart from the online content creation, physics wallah also offers offline coaching and related workshops.
6. Through courses (paid) – Physics wallah offers study materials and paid subject courses on their website. These courses include additional content and live classes.
7. Through their merchandise – Famous online educators like physics wallah sometimes sell merchandise such as t-shirts, mugs, hoodies, etc. featuring their brand logo which helps them monetize themselves.
8. Through the public speaking workshops – physics wallah conducts paid public speaking workshops and seminars relevant for their users.
9. Through consulting services – physics wallah have their own consulting services as a source of income, where they guide the students regarding the various career opportunities and provide career guidance relevant to their course or subject matter.

Why is Physics wallah so successful?

Physics Wallah is currently the most popular, leading, affordable Ed-tech platform. It has achieved a profound success because of its consistent key factors that are ultimately responsible for making physics wallah a huge success. These key factors have helped physics wallah to get a distinct character from other platforms and emerge as a leader in the online teaching business so far.

1. Excellent quality content and resources –  Physics wallah provides a very high quality educational content which is clear and precise, with simplified teaching methods. The most difficult physics subject content is also made very easy and conceptual for all, that too affordably.
2. Efficient interactions – Physics wallah emerges as a very strong community. The CEO, Mr. Alakh Pandey makes exclusive engagement with the audience, lets them learn through worthy interactions, by responding to comments and consistently conducting live sessions.
3. Exam oriented approach – The content of physics wallah is curated according to the relevancy of the competitive exams such as JEE and NEET, after understanding the students’ need and requirement in detail.
4. Easy accessibility – The content of Physics wallah is not just relevant and affordable, but also gives access to expensive study material. Free and accessible content makes physics wallah a game changer in this business.
5. Innovation in teaching methods – Physics wallah is renowned for using innovative technology and methods in their teaching process and materials ( both offline and online) . These methods help the students to ace in grasping both , the theoretical concepts and understanding the practical application of it.
6. Trust and reputation – The determination of physics wallah has earned them a prolific reputation and built trust in the field of online education. This has kept them going in the market of online education for years.

Physics wallah stands out as a successful business, a popular YouTube channel, and a renowned teaching platform because of the reputation that they have earned through their brilliant skills, innovative teaching process and study materials.