Indeed Business Model – How Does Indeed Generate Revenue?

What is Indeed?

Indeed is a prominent job search engine and a mobile application. Indeed allows users to search and apply for jobs directly from their tablets or mobile phones.

The indeed app provides various features such as personalized job recommendations, job alerts, notifications and uploading resumes. This app helps to search job on various criterias like location, job title, salary package, saved jobs, salary information, etc.

The best thing is that the users can get access to company reviews and ratings from current and former employees. Indeed also offers support through articles and webinars on interview preparation and resume writing so that the job seeker gets more confidence.

What is the goal of Indeed?

The goal is to create effective and easy way for job seekers to find employment online.

Company Details :-

Indeed Business Model 

1. Job listings – The employers can post jobs on indeed for free. These listings appear on Indeed’s search results. Employers can also choose to promote their job listings through sponsored ads. These ads usually appear at the top of search results. Employers pay Indeed a certain amount each time a job seeker clicks on this sponsored ad.
2. Resume Database access – Indeed offers access to its resume database to employers who subscribe to their services. This service help employers to search appropriate employee after checking their resume.
3. Additional services – Indeed also offers additional services to the employers such as analytics, company branding solutions, prime recruiting tools, etc. These additional services are paid services.

Indeed is a convenient tool for anyone looking for job openings because it has an easy to manage job search process.

How does Indeed generate its revenue?

Indeed majorly earns through its Pay Per Click (PPC) model and other additional services that it offers to the employers.

1. Sponsored job ads – Employers pay Indeed to promote their job listings through sponsored ads which appear prominently on the app. As soon as any job seeker clicks on this ad, the employer has to pay a certain amount to Indeed. This is also called PPA – Pay Per Click
2. Database access – Indeed offers access to its premium amd extensive database to the employers who pay and subscribe to their services. This subscription based database makes the employers’ job easy.
3. Employer branding – Indeed offers paid services to the employers where they can enhance their visibility and branding .
4. Cost Per Application ( CPA) – There are some employers who pay the app for each job application that they receive through the application.
5. Featured employer – Employers can pay for additional exposure and enhance their branding and visibility on the Indeed app.
6. Recruitment events – Indeed organizes and promotes recruitment events such as career fairs, virtual hiring events, career fairs and webinars. Employers and companies pay to Indeed for participating in such events to get access to the job seekers.