The fast food trend is India is flourishing and elevating day by day as the majority of population chooses fast food as a better option to satiate their cravings and is available at convenience.
Initially the fast food craze entered India through the global franchises like Mc Donald and KFC. There are fast food chains tailored according to various tastes of the Indian population meeting the Indian as well as international taste buds.
The constant growth of these fast food choices in India is increasing due to the convenience of home delivery services and umpteen online ordering options.
Fast food franchise business in India –
The fast food franchise business in India is significantly increasing due to –
- Their adaptation to local tastes of the Indians, giving multiple options in vegetarian and non vegetarian choices.
- These fast food franchises are increasing and expanding in the suburban areas too, so that they reach the broader customer base.
- The fast food sector is very competitive for both, Indian and international tastes in India.
- The fast food franchises in India offer competitive prices and best customer services.
- There is a major increase in healthy and sustainable fast food options in India. Many fast food brands are adapting and opting for healthier options in their menu.
- Delivery apps and loyalty programs offered by many fast food franchises have increased the trend of fast food franchise in India.
How to start a fast food franchise in India?
To help you understand about how to start a fast food franchise in India. These are several steps that you need to understand and follow if you wish to start a fast food franchise in India.
- Franchise selection – Choose a fast food franchise on the basis of your budget, the franchise brand’s reputation, preferences and market demand.
- Market research – After choosing the appropriate fast food franchise, do a thorough market research about the demand of that particular fast food franchise in your area and make sure that the franchise holds a profound brand name and matches the fast food preferences of the local population.
- Business plan – strategically sketch a business plan according to your budget and location.
- Legal requirements – Decide the legal structure of your business well. Register your business with the Registrar of Companies and obtain necessary licensee and permits.
- Financial requirements – Properly seek financial help for your business, if required. This could be in the form of business or personal loans or investors.
- Leasing – Select a site that is accessible and convenient for your fast food franchise, obtain the approval from the franchisor and then negotiate on the lease terms with the landlord.
- Set up – Make sure that the set up you choose for your fast food franchise matches the franchise brand’s guidelines. Purchase all the kitchen equipments and furniture on lease.
- Recruitment – Always hire staff based on the franchise requirements and provide necessary training to the staff.
- Operational management – Ensure compliance with all the food safety regulations, labour laws, etc. Implement effective customer services practices to ensure positive response from target customers.
- Launch event – Plan a promotional launch event for your fast to franchise to create awareness in the local areas.
Best fast food franchise in India –
- Mc Donald’s – Mc Donald’s is the most popular and oldest fast food franchise in India. This franchise is known for its delicious burger, French fries and beverages. It has got a multitude of franchises in various cities of India. It has dine-in as well as takeaway options as per the convenience of the customers.
- Domino’s Pizza – Domino’s pizza is one of the most popular fast food franchise in India, serving variety of pizzas. They offer dine-in and take away options for their customers.
- Pizza Hut – Pizza Hut is a popular fast food franchise in India known for its scrumptious varieties of pizzas. It was found in 1958 and since then it has flourished and expanded globally. It operates through dine-in, take away and delivery services.
- KFC ( Kentucky Fried Chicken) – It is a prominent fast food franchise in India primly known for its fried chicken. It was founded in 1952 and then expanded globally, its taste is popular amongst Indian customers due to its secret blend of eleven herbs and spices. They adhere to distinctive recipe standards and branding policy.
The fast food franchise business is constantly evolving, adapting and expanding due to technological advances, competitive pricing and easy accessibility.